Sweet & Maxwell Image, Persona and the Law (2ed) Image Persona and the Law provides a comprehensive analysis the current state of the law in England .. Product #: 9781847037893 Regular price: $376.00 $376.00

Image, Persona and the Law (2ed)

£376.00

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Image Persona and the Law provides a comprehensive analysis the current state of the law in England and Wales regarding the protection of name, image and other aspects of persona.

This new 2nd edition goes into detail on both the specific context of commercial exploitation without the individual’s consent, and in the separate context of invasion of privacy. It also presents a detailed analysis of the numerous developments which have occurred in relation to the right to privacy in the UK.

  • Provides you with a details analysis of the law of England and Wales regarding the protection of name, image and other aspects of persona
  • Discusses how the laws have developed to protect against unjustified exploitation of one’s image
  • Steps you though the significant developments which have occurred regarding the right to privacy in the UK
  • Discusses the numerous significant decisions which have occurred since the previous edition
  • Explains how the law of Passing Off was extended to provide claimants with a means of enforcing their personality rights
  • Examines the leading Privacy decisions, and resulting alternative claims, which have been brought under the Data Protection Act 1998, including theDouglas/Zeta-JonesandJK Rowling’s sondecisions
  • Looks at the extent to which the law of defamation concerns the misuse of one’s image
  • Covers the applicable copyright law which relates to the exploitation of identity
  • Features a section on how trade mark law relates to image, name and persona
  • Looks at how image can be exploited in an endorsement or sponsorship agreement
  • Analyses the Codes of Conduct followed by journalists, the media and advertisers
  • Details the historical evolution of publicity rights in the USA from the past 100 years
  • Outlines the arbitration procedure for resolving domain name disputes
  • Anticipates the future trends of development in UK law
  • Discusses relevant European and international case law and legislation
  • Written by a distinguished author from a leading media law firm who has worked on high profile cases in this area
Publisher: Sweet & Maxwell
ISBN: 9781847037893
Author(s) Smith, S
Edition 2
Format Hb
Publication Date 30/12/2008